Library of American University of Madaba Search for 'su:Advertising. and branch:MAIN'

Integrated advertising, promotion, and marketing communications /

By Clow, Kenneth E.,. New York, NY : Pearson, 2022 . xx, 469 p. : 27 cm. 9781292411217 | 129241121x

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Computational advertising : , market and technologies for Internet commercial monetization /

By Liu, Peng,. Boca Raton, FL : CRC Press, 2020 . xliii, 397 p. ; 26 cm.. 9780367206383 | 0367206382

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Design Elements : , Understanding the rules and knowing when to break them - A Visual Communication Manual /

By Samara, Timothy,. Beverly : Rockport Publishers, 2020 . 320 p. : 26 cm.. 9781631598722 | 9781631598739

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Digital and social media marketing : , a results-driven approach /

Milton Park, Abingdon, Oxon ; | New York, NY : Routledge, 2020 . xxvii, 336 p. ; 24 cm. . 9780367236021 | 9780367235901 | 9780429280689

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Advertising by design : , generating and designing creative ideas across media /

By Landa, Robin,. Hoboken : Wiley, 2022 . xii, 273 p. : 28 cm.. 1119691494 | 9781119691495

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Translating promotional and advertising texts /

By Torresi, Ira,. Abingdon, Oxon ; New York, NY : Routledge, 2021 . xii, 211 p. ; 24 cm.. 9781138566057 | 9781138566040

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The advertising handbook /

Abingdon, Oxon : Routledge, 2018 . xi, 280 p. : 25 cm.. 9781138678835 (pbk. : alk. paper) | 9781138678828 (hardback : alk. paper)

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Advertising /

By Weigold, Michael. New York : McGraw-Hill Education, 2018 . xiii, 459 p. : 28 cm. 9781259815942

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The media handbook : , a complete guide to advertising media selection, planning, research, and buying /

By Katz, Helen E.,. New York : Routledge, 2017 . xx, 231 p. ; 24 cm. 9781138689169 | 1138689157 | 9781138689152 | 1138689165

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Advertising : global citizens, modern media /

By Mara, Wil . Ann Arbor : Cherry Lake, 2019 . 32 p. : 25 cm.. 9781534132467

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Advertising creative : , strategy, copy, design /

By Altstiel, Tom,. Los Angeles, CA : SAGE Pub., 2017 . xxiv, 463 p.: 28 cm. 9781506315386 (pbk. : alk. paper)

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Advertising & promotion /

By Hackley, Christopher E.,. London : SAGE, 2018 . xiv, 370 p. : 24 cm.. 1473997984 | 9781473997981 | 9781473997998 (pbk)

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Designing brand identity : , an essential guide for the entire branding team /

By Wheeler, Alina,. Hoboken, NJ : Wiley, 2018 . xi, 324 p. 28 cm.. 9781118980828

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Logo modernism /

By Müller, Jens,. Koln : Taschen, 2015 . 432 p. : 38 cm.. 9783836545303 | 3836545306

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Color matching : , using color in graphic design = Combinaisons de couleurs à impact maximal = Máximo impacto combinando colores = Máximo impacto combinando cores /

Barcelona : Promopress, 2014 . 232 p. : 30 cm.. 9788415967255 | 841596725X

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Colour hunting : , how colour influences what we buy, make and feel /

Amsterdam : Frame Publishers, 2011 . 264 p. : 27 cm.. 9789077174272 | 9077174273

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Web marketing for dummies /

By Zimmerman, Jan.. Indianapolis, Ind : Wiley Pub., 2012 . xvi, 412 p. : 24 cm.. 9781118065167 (pbk : alk. paper) | 1118065166 (pbk : alk. paper)

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Lexique du marketing et de la publicite : , francais-anglais anglais-francais.

Paris : Foucher, 1994 . 186 p. : 18 cm.. 221603018X | 9782216030187

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Integrated advertising, promotion & marketing communications /

By Clow, Kenneth E.. Upper Saddle River, N.J. : Pearson Prentice Hall, 2004 . xxvii, 538 p. : 28 cm.. 0131405462 | 9780131405462

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Advertising worldwide : , advertising conditions in selected countries /

Berlin : Springer, 2001 . x, 292 p. : 24 cm.. 3540677135 (alk. paper) | 9783540677130

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Online marketing heroes : , interviews with 25 successful online marketing gurus /

By Miller, Michael,. Indianapolis, Ind : Wiley Pub., 2008 . xvi, 319 p. ; 24 cm.. 9780470242049 | 0470242043

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Advertising campaign strategy : , a guide to marketing communication plans /

By Parente, Donald.. Fort Worth : Dryden Press, 2000 . xxi, 371 p. : 24 cm.. 003021114X | 9780030211140

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Positioning : , the battle for your mind /

By Ries, Al.. New York ; | London : McGraw-Hill, 2001 . viii, 213 p. ; 21 cm.. 0071373586 | 9780071373586

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The art of client service /

By Solomon, Robert.. New York : Kaplan, 2008 . xxviii, 180 p. : 20 cm.. 9781427796714 | 1427796718

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Handbook of research on digital media and advertising : , user generated content consumption /

Hershey, PA : Information Science Reference, 2011 . xxvi, 742 p. : 29 cm.. 9781605667928 (hbk.) | 1605667927 (hbk.)

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Marketing : , principles of advertising & IMC 2.e /

By Duncan, Tom. [New York] : McGraw-Hill/Irwin, 2008 . 724 p. ; 28 cm.. 9780697778758

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Kleppner's Advertising procedure /

By Lane, W. Ronald,. Upper Saddle River, N.J. : Prentice Hall/Pearson, 2011 . xx, 817 p. : 29 cm.. 0132465515 (pbk.) | 9780132465519

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The effect of advertising and display : , assessing the evidence /

By East, Robert,. Boston, MA : Kluwer Academic Publishers, 2003 . xiv, 117 p. : 25 cm.. 9781402075148 | 1402075146 (alk. paper)

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Advertising management /

By Batra, Rajeev.. New Delhi : Dorling Kindersley, 2006 . xiii, 768 p. : 25 cm.. 9788177588507

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Copywriting : , successful writing for design, advertising and marketing /

By Shaw, Mark. London : Laurence King, 2009 . 216 p. : 9781856695688

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Implementing word of mouth marketing : , online strategies to identify influencers, craft stories, and draw customers /

By Cakim, Idil Miriam,. Hoboken, N.J. : Wiley, 2010 . xvii, 204 p. : 24 cm.. 9780470442555 (hardback) | 0470442557 (hardback)

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Pay-per-click search engine marketing : , an hour a day /

By Szetela, David,. Indianapolis, Ind. : Wiley, 2010 . xxxvi, 395 p. : 24 cm.. 9780470488676 (pbk.) | 0470488670 (pbk.)

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Advertising by design : , generating and designing creative ideas across media /

By Landa, Robin.. Hoboken, N.J. : Wiley, 2010 . xv, 271 p. : 28 cm.. 9780470362686 (pbk. : acidfree paper)

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Brains on fire : , igniting powerful, sustainable, word of mouth movements /

Hoboken, N.J. : Wiley, 2010 . xxxiii, 184 p. : 23 cm.. 9780470614181 (acidfree paper)

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The iovemarks effect : , winning in the consumer revolution /

By Roberts, Kevin. Brooklyn, NY : Power House Books, 2006 . 272 p. : 9781576872673

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Lovemarks : , the future beyond brands /

By Roberts, Kevin. New York : Power House Books, 2005 . 245 p. : 9781576872703

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The anatomy of buzz : , real-life lessons in world-of- mouth marketing /

By Rosen, Emanuel. New York : Doubleday, 2004 . xvi, 360 p. 9780385526326

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Rubies in the orchard : , the POM queen's secrets to marketing just about anything /

By Resnick, Lynda. New York : Broadway Book, 2010 . xxviii, 211 p. [8] of plates. 9780385525794

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It's not who you know, it's who knows you! : , the small business guide to raising your profits by raising your profile /

By Avrin, David.. Hoboken, N.J. : Wiley, 2010 . xxii, 216 p. ; 24 cm.. 9780470483244 | 0470483245

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Design elements : , a graphic style manual : understanding the rules and knowing when to Break Them /

By Samara, Timothy. Beverly, MA : Rockport, 2007 . 269 p. : 9781592532612 | 1592532616

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Fly by night : , The new art of the club flyer /

By McCarthy, Craig. London : Thames and Hudson, 2008 . 123 p. : 9780500287682

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Layout workbook : , a real-world guide to building pages in graphic design /

By Cullen, Kristin. Beverly, MA : Rockport, 2007 . 240 p. : 9781592533527

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Letterhead and Logo design 9 /

By Simmons, Christopher. Beverly, MA : Rockport, 2005 . 239 p. : 9781592533893

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Global advertising, attitudes and audiences /

By Wilson, Tony.. New York : Routledge, 2011 . xiv, 167 p. ; 24 cm.. 9780415875974 | 0415875978

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Advertising : , its business, culture and careers /

By Tibbs, Andy,. New York : Routledge, 2010 . x, 217 p. : 25 cm.. 9780415544665 (pbk. : alk. paper) | 9780415544689 (hardback : alk. paper) | 0415544661 (pbk. : alk. paper)

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An introduction to visual research methods /

Abingdon, Oxon : Routledge, 2011 . xii, 218 p. : 25 cm.. 9780415570046 (hardback : alk. paper) | 9780415570053 (pbk. : alk. paper)

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Advertising and promotion : , an integrated marketing communications perspective /

By Belch, George E.. New York : McGraw-Hill/Irwin, 2012 . xxxv, 769 p. : 29 cm.. 9780071314404 | 0071314407

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Copywriting for the electronic media : , a practical guide /

By Meeske, Milan D.. Boston, MA : Thomson Learning, 2009 . xv, 312 p. : 28 cm.. 9780495803706

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The 30-second storyteller : , the art and business of directing commercials /

By Richter, Thomas.. Boston, MA : Thomson Course Technology PTR, 2007 . xiii, 304 p. : 23 cm.. 1598632264 (pbk.) | 9781598632262

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The advertising handbook /

London : Routledge, 2009 . xi, 247 p. : 24 cm.. 9780415423120 (hardback : alk. paper) | 0415423120 (hardback : alk. paper) | 9780415423113 (pbk. : alk. paper) | 0415423112 (pbk. : alk. paper)

Place Hold on The advertising handbook /